Twitter is constantly in the news right now and continues to grow at an incredible pace. According to internet research company Hitwise, UK Internet traffic to Twitter has increased 10-fold over the last 12 months, and is now in the top 300 visited sites in the UK – no doubt helped by celebs like Stephen Fry and his 50,000 followers.
If you’re not familiar with Twitter, in a nutshell it’s a very simple way to keep friends, family and important contacts updated on what’s happening in their life – with a limit of 140 characters per message ’tweet’.
We had a good look at Twitter and realised that it’s also a great way for members to connect with their Club using a message transport system that’s tried, tested and best of all, absolutely free! With Twitter connect for LeisurePoint you can now setup your members to automatically send Tweets about what they’re up to at your Club, providing a genuinely useful service that you, your members and their followers will love – here’s how it works…
How Twitter Connect for LeisurePoint works.
LeisurePoint can automatically post (or Tweet) directly to a member’s Twitter page every time they check-in, turn up for a booked session or make a booking. These Tweets can be seen in exactly the same way as any other Tweet posted by the member themselves.
Example Tweets include:
After checking in:
- Just checked in at <<SITENAME>> (<<LOCATION>>).
Example - Just checked in at Big Wave Fitness (Leeds).
- Just checked in at <<SITENAME>> (<<LOCATION>>) for <<ACTIVITY>> (<<LOCATION>>).
Example - just checked in at Big Wave Fitness (Leeds) for Personal Training (John Adams).
After making a booking:
- Booked <<ACTIVITY>> at <<SITENAME>> (<<LOCATION>>).
Example - Booked BODYPUMP class at Big Wave Fitness (Leeds).
A Tweet from LeisurePoint looks like this in Twitter:
This service can be switched on in one of two ways:
1. By the member setting it up themselves using the new Twitter page in WebAccess:
2. Or by a staff user setting it up directly in the LeisurePoint member record.
Once Twitter Connect is activated, messages based on the member’s selected preferences will be sent to Twitter and a history entry will be added to their record in LeisurePoint for future reference and reporting (see above).
What can you do with Twitter Connect for LeisurePoint?
Without doing very much you have another useful channel for generating new leads, creating wider awareness of your club, promoting loyalty and retention and, finally, promoting your products and services online.
For Members - If members follow each other on Twitter they can see when each other is checking in to the club – useful if they arranged to meet up. If they have a booking for say, tennis, the member can also see their partner has arrived and what court the booking is on – no more mix-ups! Friends and family following the member can see when a check-in happens and Tweet encouragement for keeping the exercise habit, perfect for new year’s resolutions.
For Instructors, Personal Trainers and Coaches - Staff can follow their clients on Twitter and be notified immediately when they check-in. This is really useful for retention interactions, PT motivation or just knowing that the member is in the club and will be turning up for their Tennis lesson or PT session.
Twitter Connect for LeisurePoint is available now, please contact us at sales@sdasolutions.com if you would like to know more.